RawChoice was founded on a dream I had when I first arrived in Canada in 2002. I noticed that the majority of Canadian pets were being fed highly processed foods and I knew more needed to be done to raise awareness of a raw and species-appropriate diet. I grew up in Jordan, where raw food was my diet of choice for all of my dogs and clients’ pets. After obtaining my Ph.D. in Veterinary Microbiology from the University of Saskatchewan, I began my career in the research field and focused on vaccine development against bacterial diseases in poultry.
In 2016, I decided it was time to pursue my passions so I embarked on a journey with my wife Yasmine, to turn my long-ago dream into a reality, and RawChoice was born. Together, Yasmine and I are working hard to develop nutritious and species-appropriate meals for Canadian pets. We’re proud to work with local Canadian suppliers to provide affordable and safe products that include high-quality, fresh, and wholesome ingredients. We are deeply committed to making sure your furry family member eats as well as you do!
Today, RawChoice products are available across Eastern Ontario.