What kind of pet are you feeding?
We’ll build a personalized raw plan around their species, size, and goals.
Takes about 3 minutes — no account needed
New-customer Starter Pack offer: five packs of your suggested formula at 70% off. Not 70% off any other order. One Starter Pack per household.
What’s their name?
We’ll use it to personalize every part of your plan.
What is your pet eating right now?
No judgment — we just need a starting point.
What outcome matters most to you?
Pick the one change you most want to see in the next 30 days.
Tell us a little more about your pet
Helps us get the portion size and formula right.
Where should we send your pet’s feeding guide?
Your next screen shows your pet’s suggested formula and your 70%-off Starter Pack offer. We’ll also send the personalized feeding guide to this email.
No spam, ever. We’re a small Ottawa business and we respect your inbox.
Your pet’s personalized results are ready
Ottawa-made
Vet-formulated
No fillers
Local delivery
Fresh-frozen
More energy. Better coat. More good years.
Made locally in Ottawa,
designed by a vet, delivered to your door.
A safe, guided first step into raw feeding, designed by an internationally-trained veterinarian with a PhD in Microbiology, delivered to your door, with a free 15-minute consult included.
- 5 containers of Breeder's Choice — 7–10 days for most mid-sized dogs, $31 value
- Free 15-minute consult with Dr. Ghunaim, $120 value
- Step-by-step 10-day transition guide — no guesswork, no anxiety
- No subscription. No re-billing. No commitment.
Still Managing Symptoms
Instead of Fixing the Cause?
Most dog owners come to us after trying multiple things for the same recurring issues and never seeing lasting improvement.
The Only Raw Food in Canada Designed by a Veterinary Microbiologist
Dr. Haitham Ghunaim is an internationally trained veterinarian with advanced degrees in Microbiology and Immunology. He didn't build RawChoice only because he loves pets. He built it because he kept seeing the same pattern in clinical practice: dogs with chronic symptoms being managed indefinitely, when the root cause was almost always nutrition.
When the person who understands bacteria, immune response, and gut biology at a PhD level formulates your dog's food — "is raw feeding safe?" stops being a question you have to ask.
Four Steps. Ten Days. You Decide.
No big commitment, no confusing protocols, and no pressure. Here's exactly what happens after you order.
Your Pack Arrives
Freshly made, locally prepared Breeder's Choice, delivered to your Ottawa-area door within days. Ready for your freezer.
Book Your Gameplan Consult
You receive a link to schedule your 15-minute session with Dr. Ghunaim personally. Most owners book within the first few days so they start with a clear plan.
Follow the 10-Day Guide
Start with one tablespoon. Follow the step-by-step transition guide. Every signal your dog gives you is explained: no guesswork, no anxiety.
You Decide What's Right
At the end of your trial, you'll have real observations and a vet's input. If you love the results, we build a custom plan. If not, you spent $7 to find out.
What's in the $7 Starter Pack
Everything you need to start safely. Nothing you don't.
5 × Breeder's Choice (2lb each), $31 value
Vet-designed starter protein. Enough for 7–10 days for most mid-sized dogs. Locally sourced, human-grade Ontario ingredients.
15-Min Consult with Dr. Ghunaim
A direct, personal session with the vet who formulated the food. Ask anything. Get a plan built for your specific dog.
Step-by-Step 10-Day Transition Guide
Exactly how to start, what to look for, and what each signal means. Designed to eliminate the anxiety that ends most transitions early.
Raw Food Safe Handling Guide
Simple safety protocols from the PhD in Microbiology who designed them. Confidence from the source.
Real Results. Real Dogs.
"Within two weeks, the ear infections Milo had been dealing with for two years were completely gone. His vet actually called to ask what we changed."
"I was scared to start. The $7 pack made it easy to just try. The consult with Dr. Ghunaim answered every question I had been too embarrassed to ask my regular vet."
"His coat is insanely shiny. Everyone at the dog park asks what I'm feeding him. Switching to raw was the best decision I made. I just wish I'd done it sooner."
Who This Starter Pack Is For
✓ Right for you if…
- ✓Your dog has ongoing gut, skin, or energy issues that haven't resolved
- ✓You want a safe, guided start with expert support
- ✓You've been curious about raw but unsure who to trust
- ✓You want vet-backed clarity before making any big commitment
- ✓You're in the Ottawa area and want local, fresh food
✗ Not right if…
- ✗You're looking for overnight results. Real change takes 7–14 days
- ✗Price is your only decision factor. There are cheaper options
- ✗You're not willing to adjust feeding at all during the trial
- ✗You're outside the Ottawa delivery area
Honest Answers to What You're Already Thinking
Your Dog's Healthiest Chapter
Starts at One Tablespoon.
Seven dollars. Ten days. Expert guidance included. No auto-ship, no commitment, no risk.
One-time purchase. No subscriptions. No hidden charges.
A Safe, Simple Way to Start Raw Feeding
Try a veterinarian-designed starter pack created to help dogs with itching, digestion, and food sensitivities, without guesswork or a full commitment.
RawChoice $7 Starter Pack Includes:
✔ 5 containers of Breeder’s Choice (Enough for approximately 7–10 days for most mid-sized dogs)
✔ Free 20-minute consult with Dr. Haitham (Normally valued at $120) to guide you through the transition
✔ Step-by-step transition guide
✔ Designed for a safe, gradual start
Local delivery
No subscription required
One-time purchase. No hidden re-bills or surprise shipments
We prepare a limited number of Starter Packs each week to ensure consultation availability.
RawChoice $7 Starter Pack
✔ Is Not a Full Switch, It’s a Safe Trial
✔ You don’t need to change everything overnight.
✔ The Starter Pack is designed to help you observe how your dog responds before making any major feeding decisions.
✔ Think of it as a controlled first step, not a commitment.
If your dog is still dealing with ongoing issues, food may be part of the picture
Many owners come to us after trying multiple solutions for:
Exactly What Happens After You Order
Step 1
Step 2
You receive a link to book your free consult.
Most owners schedule their consult within the first few days of delivery so they can start with clarity and confidence.
Step 3
We guide your first 10 days step-by-step.
Step 4
You decide what feels right for your dog, no pressure.
Chronic itching or licking
• Sensitive stomach or loose stools
• Recurring ear issues
• Low energy or inconsistent appetite
Food is often where real improvement begins, but starting safely matters.
Step 1
Your Starter Pack is delivered locally.
Step 2
You receive a link to book your free consult.
Most owners schedule their consult within the first few days of delivery so they can start with clarity and confidence.
Step 3
We guide your first 10 days step-by-step.
Step 4
You decide what feels right for your dog, no pressure.
Exactly What Happens After You Order
Step 1
Your Starter Pack is delivered locally.
Step 2
You receive a link to book your free consult.
Most owners schedule their consult within the first few days of delivery so they can start with clarity and confidence.
Step 3
We guide your first 10 days step-by-step.
Step 4
You decide what feels right for your dog, no pressure.
Designed by a Veterinary Scientist
RawChoice was founded by Dr. Ghunaim, an internationally trained veterinarian with advanced training in nutrition and food safety.
Every formula is designed to be balanced, practical, and safe for real-world feeding.
We created the Starter Pack because many owners wanted guidance before making a full change.
Simple, Controlled, Clear
You don’t need complicated meal prep or confusing feeding charts.
The Starter Pack gives you:
✔ A structured starting point
✔ A clear feeding plan
✔ Expert guidance if questions come up
What Local Dog Owners Say
Who This Starter Pack Is For
✔ You want a safe, guided start
✔ Your dog has ongoing gut or skin issues
✔ You prefer expert guidance instead of guessing
And It May Not Be Right If…
✘ You want instant overnight results
✘ You’re only looking for the cheapest option
✘ You don’t want to adjust feeding at all
Everything You Need to Start — Nothing You Don’t
✔ 5 containers of Breeder’s Choice
✔ Free 15-minute consult
✔ Simple feeding guidance
✔ Vet-designed approach
Starter Packs are prepared fresh each week and delivery slots are limited by route.
Common Questions
GET IN TOUCH
Stop by: St Laurent and Walkley intersection, Ottawa, ON (By Appointment Only)
Sunday — Closed
Monday - Friday 9:00 am–5:00 pm
Saturday — Closed
Company
FOR PET PARENTS
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